Model and runway star to launch brand with 3 perfumes Alcohol-free products highlight Hadid’s health concerns DUBAI: American-Dutch-Palestinian model Bella Hadid has unveiled “skin perfumes,” the inaugural products of her new brand, Orebella. The runway sensation turned to Instagram on Wednesday to showcase images of her fragrances, which are named “Salted Muse,” “Blooming Fire” and “Window2Soul.” Crafted from glass and adorned with a gold cap, the bottles are offered in 10 ml, 50 ml and 100 ml. Hadid in her caption described the fragrances as “hydrating, alcohol-free and enriched with essential oils.” She urged her followers to “shake to activate the transformative bi-phase formula.” The “Salted Muse” perfume has “top notes” of sea salt, pink pepper and carbon dioxide extract, “heart notes” of olive tree accord, fig and lavender, and “base notes” of cedarwood, sandalwood and amber, according to reports. The “Blooming Fire” fragrance has bergamot, cedarwood, clove leaf and cardamom, followed by Tahitian monoi and jasmine, and finishes with patchouli. The “Window2Soul” scent has a blend of lemon, geranium and mint in its top notes, transitions to jasmine and damask rose, and concludes with a base of tonka bean. The brand will launch on May 2. Hadid wrote on her website: “For me, fragrance has always been at the center of my life — helping me feel in charge of who I am and my surroundings,” she said. “From my home to nostalgic memories, to my own energy and connection with others, scent has been an outlet for me. It made me feel safe in my own world.” “Through my healing journey, I found that I was extremely sensitive to the alcohol in traditional perfumes — both physically and mentally — it became something that was more overwhelming than calming to me,” she added. “That is the main reason I wanted to find an alternative, so essential oils became an artistic and experimental process for me.” She started growing lavender on her farm, walking through the garden every morning and learning about her family’s tradition of making homemade scents. “I realized I might have a calling in this. I found healing, joy, and love within nature’s scents,” she said. “This is why I am so proud of Orebella. It was truly a dream and a passion, that through the universe and authentic dedication, was able to become this brand,” she wrote.