Ashwaq Al-Shathri will be based in Riyadh, oversee company’s business growth in the Kingdom DUBAI: Publicis Sapient, a digital business transformation company, has announced the appointment of Ashwaq Al-Shathri as country managing director for Saudi Arabia. The appointment reflects the importance of the Kingdom and the Middle East for Publicis Sapient, the company said. Based in the company’s Riyadh office, Al-Shathri will be responsible for accelerating business growth in Saudi Arabia and building the operational business and community. She will lead the teams responsible for digital business transformation in the region, leveraging the company’s strategy, product, experience, engineering and data, and artificial intelligence capabilities. Nigel Vaz, CEO of Publicis Sapient, said: “We’re committed to supporting KSA’s technology-driven transformation and realization of Vision 2030, while also, ultimately, helping position KSA as a leader in digital innovation on the global stage.” Al-Shathri’s appointment “will directly contribute to our continued business growth as we scale our expertise in the Middle East to better serve our clients and their customers and help them transform digitally,” said Srinivas Devulapalli, managing director of Publicis Sapient MENA (Middle East and North Africa). Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 53 offices worldwide. Its global clients include Marriott, Goldman Sachs, McDonald’s, and Walmart, while regional clients include Omantel, Diriyah Gate, and Miral.