Riyadh Air, owned by the Public Investment Fund (PIF), and the Saudi Tourism Authority (STA) have signed a significant memorandum of understanding (MoU) at Dubai"s Arabian Travel Market. This partnership aims to facilitate travel to over 100 countries by 2030 and to enhance the level of service provided to tourists through various initiatives. Fahd Hamidaddin, CEO of the Saudi Tourism Authority, stated that Saudi Arabia, and specifically the city of Riyadh, is prepared to welcome millions of new tourists. He emphasized the importance of collaborating with key players in the sector, such as Riyadh Air, to provide the best services and experiences to every visitor. Hamidaddin also highlighted that Saudi Arabia is currently connected to over 180 destinations, with a goal to triple annual passenger traffic to 330 million by 2030. Commenting on the partnership, Riyadh Air CEO Tony Douglas said, "The partnership embodies the commitment to improving the travel experience for Saudi Arabia"s guests and visitors." He further added, "We are working to raise work standards in the aviation sector to unprecedented levels." The partnership will focus on several key areas, including new routes and destinations, joint marketing activities, sponsorship opportunities, presence at key roadshows and international events, marketplace and accessibility to STOCH, engagement in the Tourism Accelerator Program, and cooperation in the development and design of tourism products. STA"s participation in the Arabian Travel Market exhibition, which runs from May 6 to 9 in Dubai, is considered one of the most important regional tourism forums. The event features a remarkable presence, with more than 72 partners showcasing achievements and ambitions, empowering current partners, and establishing more strategic partnerships. The Saudi tourism system at the exhibition represents destinations, hotels, airlines, and tour operators, highlighting the sector"s achievements and ambitions.