Larsen said that House of GOL specializes in high-end jewelry and many people buy it to reflect their heritage and to pass it down to future generations RIYADH: Saudi International Luxury Week, which is taking place in Riyadh until May 9, showcases a selection of fine jewelry from around the world. The event offers a unique opportunity for Saudi clients to acquire exclusive and sophisticated pieces. House of GOL, a New York-based brand known for its colorful diamonds, has shown a rare pink diamond at the event. Anna Larsen, head of business development at House of GOL, has been visiting Saudi Arabia for the past three years to meet clients. Larsen said that House of GOL specializes in high-end jewelry and many people buy it to reflect their heritage and to pass it down to future generations. The brand had previously visited the ZAH creative hub in Riyadh and continued its tours across the Kingdom. House of GOL"s participation in the luxury week was in collaboration with Clea Nasr, ZAH"s head of marketing. "We"re here today with House of GOL to support them at a luxury jewelry event, following our earlier private event at ZAH. We support local and international designers through all PR and marketing activities, creating targeted strategies to drive exposure and growth, especially in Saudi Arabia," Nasr said. The brand stands out by involving its clients in the jewelry creation process, hand drawing and painting the designs and then allowing clients to keep the drawings, adding a personal touch to the design experience. Another standout brand at the event is Maitraya, an Indian company specializing in pure Gulf pearls, including khaleeji and Saudi pearls. The brand is led by Sanghvi Maitarya, a seventh-generation representative of his family’s pearl business. “My great-grandfather used to travel by boat,” said Maitarya. “This was before the Second World War and the discovery of oil. The oyster industry had declined and no longer produced these kinds of pearls. These are Saudi natural lulu pearls.” He said that the pearls were no longer found in the Gulf, adding: “We collected them from grandmothers, maharajas, royal families, and other sources around the world.” FerriFirenze, an Italian brand, is also impressing Saudi clients at the event. Giulia Lina Callegari, owner of FerriFirenze, said: “We came to Saudi for the first time five years ago. We’ve seen the changes, the enthusiasm, the projects, and we’re always excited to meet local ladies who know jewelry, appreciate style, and often become our guests in Florence.” FerriFirenze is a family business that began 10 years ago, and Callegari added: “We create jewelry that moves, physically moves when touched, is flexible, and so on. This style of jewelry can only be made by hand in Italy.”