Turki Alalshikh, Chairman of the General Entertainment Authority (GEA), has announced the creation of a bespoke, handmade timepiece to commemorate the anticipated undisputed heavyweight title fight "Ring of Fire" between Tyson Fury and Oleksandr Usyk. The unique watch, designed and crafted in collaboration with luxury watch brand Jacob & Co, will be auctioned by Sotheby’s during the fight week, with all proceeds benefiting Make-A-Wish® International. The exclusive watch, part of Jacob & Co"s Astronomia Art collection, is a 50-mm rose gold timepiece celebrating the milestone in boxing history. The design features intricate figurines of Fury and Usyk, each less than one centimeter tall, showcasing incredible detail including their autographed gloves. The hour and minute dial is inspired by the iconic green champion belt of the World Boxing Council (WBC), further enhancing its collectibility. The auction, set to take place as part of Riyadh Season at Kingdom Arena on May 18, is not only a highlight of the event but also a charitable initiative. Michael Macaulay, Sotheby’s Deputy Chairman, expressed enthusiasm about hosting the auction in Saudi Arabia, acknowledging the significant opportunity to raise funds for Make-A-Wish, which has granted over half a million wishes globally with the support of donors and volunteers. Luciano Manzo, President and CEO of Make-A-Wish International, expressed gratitude for the collaboration with GEA, which promises to help more children living with critical illnesses experience life-changing wishes. Jacob Arabo, Chairman and Founder of Jacob & Co., also noted the significance of the timepiece and the fight, highlighting their tradition of creating bespoke timepieces for and with fighters. Both Fury and Usyk will receive one of these limited-edition watches as a keepsake, symbolizing their participation in what is touted as the first undisputed heavyweight title fight of the 21st century. Turki Alalshikh emphasized the rare opportunity this auction represents for collectors to own a piece of boxing history while also contributing to a noble cause. — SG