JEDDAH: The Jeddah Historic District Program and Cruise Saudi have agreed to work together to increase the number of international cruise visitors to the city while preserving its cultural and historical integrity. The program, established in 2018 under the auspices of the Ministry of Culture, oversees various initiatives within the so-called Historic Jeddah region with the aim of promoting it as a cultural center. Cruise Saudi is owned by the Public Investment Fund and manages cruise-related services and infrastructure, including the development of terminals and operation of shore excursions. Since its creation it has welcomed more than 300,000 cruise passengers. The two sides signed a memorandum of understanding to boost economic activity and promote the region, using private sector expertise to improve the visitor experience. The initiative is expected to create jobs, support small businesses and promote long-term economic activities that benefit the entire community. “The tourism sector is experiencing growth and prosperity, which contributes to enhance the Kingdom’s presence on the global tourism map in line with Saudi Vision 2030,” Abdulaziz bin Ibrahim Al-Issa, director general of the Jeddah Historic District Program, said. “Our strategic partnership with Cruise Saudi is not only to drive economic growth but also to actively engage in the regeneration of the district. We are committed to protecting both the tangible and intangible heritage that earned the district its UNESCO status.” Cruise Saudi CEO Lars Clasen said: “This partnership is pivotal in the strategic regeneration and sustainability of the district. With this alliance, we are dedicated to presenting Cruise Saudi tourists with an experience that inspires the visitors with the districts enriched heritage. “Jeddah’s Historic District is one of our most popular Shorex destinations and we continue to witness just how much international passengers enjoy exploring its unique historic sites through the tours and experiences we offer. “This MOU represents our shared vision and marks an exciting new chapter, paving the way for collaborative efforts to draw even more visitors to this enchanting destination while protecting its heritage and authenticity.”