Red Bull adds Leeds to football portfolio after buying minority stake in club

  • 5/30/2024
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Red Bull has bought a minority stake in Leeds and will become their principal shirt sponsor next season. The soft drink company has added the Championship club to its large football portfolio joining the owner, 49ers Enterprises. Red Bull’s logo will be on the front of the men’s and women’s first-team kits but there will be no change to the name of the club or Elland Road stadium. “I am thrilled that Red Bull is joining us to build a bright future for Leeds United and shares our deep respect for this truly special club,” the chairman, Paraag Marathe, said. “As chairman, our consortium of investment partners will be invaluable to me as we approach this important moment for the club, now and into the future. Red Bull’s addition is a historic milestone that will further empower the club to reach its full competitive potential.” Leeds become the sixth club Red Bull is involved with, joining RB Leipzig, Red Bull Salzburg, New York Red Bulls, RB Bragantino and RB Brazil. Red Bull’s chief executive of corporate projects and investments, Oliver Mintzlaff, said: “The ambition to bring Leeds United back to the Premier League.” Leeds will spend a second season in the Championship after they lost the playoff final to Southampton last Sunday.

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