RIYADH: Saudi Arabia’s future city, NEOM, is poised to welcome an 80-room wellness-focused resort after Capella Hotels and Resorts announced its first coastal destination at Elanan in the Magna region. This new offering from the Singapore-based hospitality group provides a fresh option for travelers to the area, supporting the Kingdom’s ambitions to establish itself as a tourism hub in the region. The resort is part of the sustainable development unfolding in northwest Saudi Arabia, the company said in a press release. Cristiano Rinaldi, president of Capella Hotel Group, said: “Combining Saudi Arabia’s breathtaking natural landscapes with NEOM’s innovative technology, we are poised to provide guests with an unparalleled wellness experience that promises delight and discovery.” He added: “This sanctuary will elevate Capella Hotels and Resorts’ esteemed wellness offering, featuring a curated series of exciting programs.” In February, NEOM announced Elanan, a new guest retreat focused on luxury and well-being experiences, nestled in a natural setting. This announcement adds to NEOM"s recent sustainable tourism destinations in the Gulf of Aqaba, including Leyja, Epicon, and Siranna. It also includes Utamo and Norlana, along with Aquellum, Zardun, and Xaynor. Jeremy Lester, NEOM"s executive director for Magna, expressed delight in collaborating with Capella Hotels and Resorts at Elenan. He described it as a “stunning haven that blends luxury with the spectacular landscape,” offering an exclusive sustainable retreat dedicated to holistic wellness. “It’s a fusion of aligned values and aspirations. Together, we’ll craft an environment to set a new standard in luxury guest experiences.” Lester said. The release emphasized that guests experience tranquility in a modern environment that blends contemporary design with natural beauty. It also noted that Capella enhances hospitality with a focus on wellness and innovative design through Capella Wellness, providing a relaxing sanctuary infused with modern aesthetics. On June 5, NEOM revealed its luxury lifestyle destination Magna. The development is part of NEOM’s sustainable portfolio in the region, focusing on integrating cutting-edge technology, world-class architecture, and modern amenities with the natural environment, according to a press release.
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