175 percent increase in new subscribers in the week after season 2 of fantasy drama premieres, compared with same period after season 1 debut in 2022 OSN says half of new users opt for recently launched Premium Plan that offers content in 4K UHD and Dolby Atmos, and the ability to stream to 4 devices at same time DUBAI: The second season of HBO’s fantasy drama television series “House of the Dragon” set a new record for OSN+, with the first episode achieving an average “reach” of 40 percent in one week. This means it was promoted or recommended to 40 percent of the streaming platform’s active subscriber base during that time. The new season of the show, which is a prequel to “Game of Thrones,” premiered on OSN+ on June 17. In the week that followed, the platform reported a 175 percent increase in new subscribers compared with the same period following the debut of the first season in 2022. It also reported an 11 percent increase in overall subscribers in the week after the second season began. The company said half of new users opted for its recently launched Premium Plan, which offers content in 4K UHD and Dolby Atmos, and the ability to stream to four devices simultaneously. “Since the launch of the new season of ‘House of the Dragon,’ we have observed impressive results, with a positive, 85 percent completion rate for the first episode alone,” Elie Habib, the CEO of OSN+ and OSN-owned music-streaming service Anghami, told Arab News. On the day the second season of “House of the Dragon” premiered, Apple ranked OSN+ as the top entertainment app in Saudi Arabia and one of the top 10 iOS apps in the region, OSN said. It added that there had been a 210 percent increase in downloads of the app across Apple’s App Store and Google Play. “Our growth and viewership in Saudi Arabia have also been particularly impressive, with 46 percent of our new premium plan users based in the Kingdom, highlighting a strong demand for quality Western content viewing in the Kingdom,” Habib added. A global “Raise Your Banners” advertising campaign promoting the new season of ‘House of the Dragon’ resulted in 109 million page impressions on OSN+; 17.2 million post impressions across social media channels; and a reach of 10 million people through influencer-led content, OSN said. “House of the Dragon,” based on American novelist George R. R. Martin’s book “Fire & Blood,” is set almost 200 years before the events of “Game of Thrones” and explores the history of House Targaryen, one of the warring clans from his epic fantasy novel series “A Song of Ice and Fire.”