Key discussions highlighted the potential to enhance tourism cooperation AMMAN: A Jordanian trade delegation on Sunday concluded a trip to Tunisia aimed at strengthening economic relations, Jordan News Agency reported. The visit was organized by the Amman Chamber of Commerce in collaboration with the Tunisian Embassy in Amman. It included a series of meetings with companies, visits to several factories, and discussions with various professional unions, associations and commercial and industrial sectors in Tunis, Sousse and Sfax. During the multiday visit, the delegation identified promising investment opportunities across diverse sectors, including textiles, automotive parts manufacturing, food industries, tourism, logistics, and medical supplies. Key discussions highlighted the potential to enhance tourism cooperation, promoting each country as a destination through reciprocal initiatives. The delegation emphasized the importance of regular exchanges and exhibitions to deepen business ties between Jordan and Tunisia, supported by an updated joint database on economic and investment opportunities. Talks resulted in a series of understandings and the renewal of agreements, paving the way for broader economic engagement aligned with the mutual interests of both countries. Immediate plans include organizing sector-specific visits for business owners from both countries, with the first delegation focused on the clothing and footwear sector scheduled to visit Tunisia within the next two months, Petra reported. The ACC highlighted the economic agreements linking Jordan and Tunisia with various global economic blocs, facilitating their presence in regional markets such as Europe and Africa. In 2023, bilateral trade between Jordan and Tunisia reached $35 million. Jordan’s exports were primarily in chemicals, plastics, textiles, metals, food products and agricultural goods. In meetings with Tunisian Minister of Trade and Export Development Kalthoum Ben Rejeb, ACC Chairman Khalil Haj Tawfiq called for strengthened cooperation between businesses in the two countries. He proposed addressing impediments to trade flow in the legislative, logistical and administrative domains, while suggesting the establishment of a joint higher committee to facilitate joint exhibitions and networking events. Ben Rejeb emphasised the importance of such meetings in enhancing economic ties and identifying new avenues for trade, particularly in strategic sectors such as pharmaceuticals, automotive components, electrical goods and food industries. She underscored Tunisia’s role as a gateway to Africa and Jordan’s strategic positioning for Gulf markets, highlighting the potential for enhanced economic integration.