Samar Nassar is the managing director of Healthcare at Accenture in the Middle East, a global professional services company that helps businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services. With more than 20 years of industry expertise, she has a track record of driving change and enhancing patient journeys, making her a key player in the region’s healthcare transformation. Her knowledge of healthcare systems in the Middle East is instrumental in driving the implementation of advanced technology solutions tailored to the region’s challenges. Nassar’s previous roles were as board member of the health sector transformation program for Saudi Arabia’s Vision 2030 program and as managing director of healthcare at the Ministry of Investment. Nassar has also served as the executive director of health care at KPMG Saudi Arabia. Prior to that, she worked as a management consultant at Artery’s, a health tech startup based in Silicon Valley. During her time at Artery’s, Nassar made space for AI-based diagnostic imaging technologies in the Middle East by leading the company’s expansion into the region’s market. Nassar also worked as the marketing director at the National Center for Privatization and PPP (public-private partnerships). She was one of the institutionalizing board members of the healthcare PPP committee and managed many of the center’s sectors toward improving public-private relationships in the healthcare sector. Nassar’s early career included working as regional director at GE Healthcare and as sales product specialist at Johnson & Johnson MedTech. Following a background in biochemistry, Nassar earned an MBA in international business from the University of Birmingham in 2010, as well as a master’s degree in health care and design from Imperial College London in a joint program with the Royal College of Arts.