DUBAI: Rotana has appointed Reem Hiasat as the director of content marketing for the group across the Middle East, Africa, Eastern Europe, and Turkiye. Hiasat has worked with Rotana for over seven years, most recently as corporate e-commerce manager. In her new role, she will lead the development and implementation of Rotana’s website content strategy and oversee the creation, management and distribution of content for the group. Hiasat said she’s “looking forward to collaborating with the team to develop impactful content” and a user journey that showcases Rotana’s offerings while engaging audiences. Amal Harb, corporate vice-president of marketing at Rotana, added: “Her (Hiasat’s) contributions to our organization have been significant, and we are excited to see her continue to excel in this elevated position.” Hiasat holds a bachelor’s degree from the University of Jordan and a diploma in digital marketing and social media from the German Jordanian University in Jordan. Rotana currently operates 80 hotels in the Middle East, Africa, Eastern Europe, and Turkiye, serving more than 6 million guests each year.