Saudi Arabia’s Princess Nourah Al-Faisal ‘breathes new life’ into Asprey collection

  • 9/15/2024
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RIYADH: British luxury company Asprey is continuing its collaboration with Saudi Princess Nourah Al-Faisal, the founder of Nuun Jewels, with a reimagined version of Asprey’s Feather Jewelry Collection. For the latest updates, follow us on Instagram @arabnews.lifestyle The new collection, designed by Princess Nourah, comes after she collaborated with the label on a capsule collection of bags in July 2023. “When I approached this collection, I saw an opportunity to breathe new life into Asprey’s iconic feather designs. I wanted to honor that legacy while infusing it with the playfulness and innovation that’s become synonymous with the brand,” she told Arab News of the new launch. The original Feather collection draws inspiration from royal heraldry, featuring designs that echo the feathers adorning the Prince of Wales’s heraldic badge, where three white ostrich feathers emerge from a gold coronet. Now, Princess Noura has put her own spin on the collection with her unique aesthetic visible in the choice of materials. Coloured titanium is complemented by sparkling gemstones ranging from the most delicate hues to rich, saturated tones, characteristic of Nuun Jewels’ style. From pale pink sapphires and morganite to pastel yellow diamonds, the interplay of colors is something Princess Nourah is known for. “By experimenting with unexpected colors and materials, I’ve tried to create pieces that feel both fresh and timeless. There’s a subtle nod to Art Deco in there, which I’ve balanced with the contemporary aesthetic of my own brand, Nuun Jewels,” she said. The Asprey x Nuun Feather Collection is a feather in the cap of Asprey, with its chairman telling Arab News he is keen to ensure the luxury goods house remains synonymous with “innovation” despite its more than 200-year history. “This collection not only showcases (Princess Nourah’s) visionary creativity but also exemplifies Asprey’s relentless pursuit of excellence and beauty through innovation and tradition,” John Rigas, chairman of Asprey, said. The collection consists of 13 pieces that can be made to order in different colours and metal combinations, with a statement necklace to be revealed in 2025.

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