Philippine businesses participate at 2024 halal expo in Riyadh Halal trade delegation also includes tourism, agriculture officials MANILA: The Philippines is preparing to send a halal trade mission to Saudi Arabia later this month as the Southeast Asian nation seeks to deepen trade relations with the Kingdom. Organized by the Philippine Department of Trade and Industry, the activities will cover Riyadh and Jeddah from Oct. 27 to Nov. 5. Philippine officials have been working to expand their domestic halal industry, while also seeking to boost trade relations with Saudi Arabia. “This Philippine halal mission to Saudi Arabia aims to effectively promote the burgeoning Philippine halal trade industry and further strengthen trade relations between the Philippines and Saudi Arabia,” Rommel Romato, charge d’affaires of the Philippine Embassy in Riyadh, told Arab News on Sunday. “The Philippine delegation is composed of government agencies and private sector entities or representatives who will take part in the Saudi International Halal Expo 2024 in Riyadh.” The mission will also include tourism and agriculture officials, as well as members of the National Commission on Muslim Filipinos, the body governing Muslim affairs in the Southeast Asian nation, Romato added. The predominantly Catholic Philippines — where Muslims constitute about 10 percent of the nearly 120 million population — has plans to double the number of its halal-certified products and services, raise 230 billion pesos ($4 billion) in investments and generate around 120,000 jobs by 2028 by tapping into the global halal market, which is estimated to be worth more than $7 trillion. Earlier this year, the DTI sent a business-matching mission to Saudi Arabia, comprising food, beverage and personal care exporters. Manila recorded a rise in Philippine-Saudi trade volume from 2022 to 2023, following President Ferdinand Marcos Jr.’s visit to Riyadh last October, during which a $4.26 billion investment agreement was signed with Saudi business leaders.