Riyadh Fashion Week Day 5: Saudi streetwear gets its moment in the spotlight

  • 10/22/2024
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RIYADH: Riyadh Fashion Week (RFW) wrapped up with a vibrant showcase of emerging male designers who are making waves in the streetwear scene. Monday night’s lineup featured labels such as Hindamme, House of Cenmar, Awaken, Jubb, and 1886. One of the standout presentations came from Mohammed Khoja, the designer behind Hindamme, a Saudi ready-to-wear label. His collection served as a bridge between the past, present, and future, drawing inspiration from ancient petroglyphs found in Saudi Arabia. One of the standout presentations came from Mohammed Khoja, the designer behind Hindamme, a Saudi ready-to-wear label. (AN Photo by Huda Bashatah) Khoja elaborated on his creative process in an interview with Arab News, saying, “I aimed to create motifs that reflect the ancient heritage of Saudi Arabia while simultaneously looking forward. Each piece in the collection tells a story, merging the old with the new." The show concluded with a powerful statement emblazoned across a T-shirt worn by rising Saudi singer Mishaal Tamer, who recently played his first gig in London, which declared: “Saudi Arabia is the future.” The Hindamme collection served as a bridge between the past, present, and future, drawing inspiration from ancient petroglyphs found in Saudi Arabia. (AN Photo by Huda Bashatah) The piece was designed in partnership with artist and entrepreneur Lina Malaikah, who said: “My favorite piece is definitely the T-shirt. It encapsulates our belief that Saudi Arabia is on the brink of a bright future across all fields.” Following Hindamme, House of Cenmar took to the runway with a collection based on celestial motifs. House of Cenmar took to the runway with a collection based on celestial motifs. (Supplied) House of Cenmar’s presentation was not just about fashion but also about storytelling. The collection aimed to convey a sense of mystique and adventure, inviting viewers to explore the narratives behind each piece. The blend of traditional and modern aesthetics showcased the versatility of Saudi streetwear, illustrating how cultural influences can shape contemporary fashion. As the curtains fell on this year’s event, the audience’s enthusiasm for these young designers signals a promising future for Saudi fashion.

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