Saudi Arabia’s Minister of Media Salman Al-Dosary announced that his ministry will host the first-ever Impact Makers Forum, ImpaQ, a two-day event set to take place in Riyadh on December 18-19, 2024. This event will bring together a diverse community of global influencers, industry experts, and digital content creators, making it the Kingdom’s largest gathering of its kind. The ImpaQ forum aims to redefine influence, enrich social values, and foster a platform for knowledge exchange, featuring more than 300 influencers from around the world. With over 40 sessions and activities, the event is designed to empower influencers, expand their perspectives, and encourage collaboration across various fields. Key sessions will include “Who Is an Influencer?” which explores the evolving role of influencers, and “Purposeful Influence,” focusing on influencers addressing social issues. The forum will also offer interactive workshops on impactful content creation and showcase inspiring stories of transformative influence. Exploring the future of social platforms, ImpaQ will feature discussions on innovations in social media, including AI, interactive media, emerging platforms, and the integration of VR and AR. Global experts in AI, digital marketing, and social media will lead these discussions, providing insights and industry expertise. Spanning 23,000 square meters and operating for 12 hours each day, the forum will offer seven experiential zones, fostering partnerships with government entities and private organizations. Open to local and international visitors, ImpaQ promises to be a dynamic platform for influential voices worldwide.