British newspaper said Musk’s ability to influence political discourse during US election reinforced its decision LONDON: The Guardian announced Wednesday it will cease posting from its official accounts on X, the social media platform owned by Elon Musk, citing concerns over its recent coverage of the US election and a growing prevalence of “toxic content.” The British newspaper, which operates over 80 accounts on X with a combined following of nearly 27 million, said the decision takes effect immediately. “We wanted to let readers know that we will no longer post on any official Guardian editorial accounts on the social media site X (formerly Twitter),” said The Guardian. “We think that the benefits of being on X are now outweighed by the negatives and that resources could be better used promoting our journalism elsewhere.” The Guardian pointed to a rise in “disturbing content” on the platform, including far-right conspiracy theories and racist content, as well as coverage of the US presidential election that it said reinforced its decision. Since Musk’s $44 billion acquisition of X in October 2022, the platform has come under fire for its perceived failure to curb misinformation, especially on high-stakes topics like the ongoing conflicts in Gaza and Lebanon and government elections, including in the US. Despite mounting pressure from rights groups and government officials who have warned of potential fines, Musk has upheld what he calls a “free speech absolutist” approach, defending his stance on minimal content moderation. The Guardian described X as a “toxic media platform” that no longer meets conditions for responsible publishing. “Social media can be an important tool for news organisations and help us to reach new audiences but, at this point, X now plays a diminished role in promoting our work,” it explained. Content from The Guardian will still be shareable on X, and reporters will continue to use the platform for news-gathering purposes. The Guardian joins other media outlets in boycotting X over disputes with Musk. Last year, National Public Radio stopped posting after the platform labeled it “state-affiliated media,” a designation that also prompted PBS, a US public broadcaster, to suspend its activity on X.