A study has revealed that German consumers spend about 1.4 billion euros annually on their children’s care and nutrition. These results appeared in a recent study that was conducted by the Nielsen Company for market researchers. An experts at the company said: "When it comes to young infants, Germans turn into extraordinary shoppers, because they tend to pay a relatively higher prices, and to choose the best qualities,” The study found that pharmacies acquire the biggest share of payments made by German parents for their young infants. Two-thirds of these payments are made to buy dairy products and nutritional supplements, as well as baby care products. The second ranking area of consumption goes for medicine where German parents spending makes up to 25% in this category. According to Nielsen, about 4% of supermarket revenues come from the sale of baby nutrition and care products.