LG, for home appliances and TVs, has come up with a new driver-assistance system to mitigate or prevent car crashes. The CNET.com website pointed out that the advent of new technology in cars, from 4G-connected navigation to driver assist systems, is opening up new opportunities beyond traditional automotive equipment suppliers. While the LG brand has appeared on a wide array of consumer electronics, the Korean company is now branching into automotive with new innovations. LG, along with partners NXP, a chipmaker, and Hella, an automotive camera specialist, came up with a new automotive vision platform designed to detect objects and hazards in the driving environment, potentially preventing collisions. This new automotive vision platform relies on a camera mounted behind the windshield, near the rear view mirror. With its processor, it can identify cyclists and pedestrians and automatically hit the brakes. The system can also read road signs, alerting drivers to stop signs and speed limits, and see lane lines, warning of vehicle drift. Late in 2017, NXP and Hella announced what the companies called an "open vision platform for autonomous safe driving," with Hella supplying cameras and NXP supplying chips that could process the imagery. The addition of LG adds further image processing expertise.