JEDDAH: Chess, Monopoly, Baloot, Snakes and Ladders — board and card games have been part of family and social life for thousands of years. Now a Saudi store is helping these age-old pastimes fight back against the dominance of their online and mobile phone rivals, and the social isolation that these encourage. Challenge Round offers more than 200 board games from around the world, with eight playing tables. Each table seats eight players and, for a SR35 ($9.30) fee, visitors can play with friends and family — or alone. Rami Sunnari, Challenge Round’s founder and business manager, told Arab News: “We sometimes have one player, and in this case we help him to either socialize with a new group of friends or, if not, then the game masters gladly help him to enjoy the game.” Four game masters at the store offer customers advice on games, with tips on rules and tactics, Sunnari said. Dixit, Games Magazine’s best new game of 2010, is one of the store’s top sellers. It features a group of cards illustrated with dreamlike images. Players select cards that match a title suggested by the “storyteller,” and attempt to guess which card the “storyteller” selected. The game was introduced in 2008. “A friend of mine told me about a fun game that can make people laugh out loud,” Sunnari said. “It was Dixit. I bought it from Amazon, then played it with family and friends, and we had great fun. “I kept searching for similar games and found this huge industry of board gaming that I wasn’t aware of. In fact, only a handful of people knew about these games in our part of the world, while the industry has reached its peak in Germany, the US, Britain, France, and other European countries. Sunnari said games could be an enjoyable way of teaching and learning, as developments in “edutainment” showed. But while video and online games can help us to think more critically and engage with people from all over the world, they also carry the risk of social isolation, and even depression and violence. “One of the main aims behind this store is to encourage families to find interesting ways of coming together instead of becoming isolated playing video or phone games,” Sunnari said. “I started buying games and playing them with family and friends at weekends and even on weekdays. After a while, I owned 27 different games. And it wasn’t easy to get them because I ordered them online most of the time. Later my friends and family invited me over and asked me to play these games with them. It wasn’t long before the idea of a board gaming business came to my mind,” he said. In March, Challenge Round will open a new branch with more space for families to play. “It can accommodate up to 100 people to play games and enjoy coffee and smoothies. And in the next five years, we aim to have our own games events and shows for the people of Saudi Arabia,” Sunnari said.