Basma Elkhereiji is first and foremost a mother and a wife and that is what informs her entrepreneurial spirit. With a background in international business and marketing, she started her working career in marketing. Her entrepreneurial instinct soon took over and she decided to pursue her passion, creating healthy and wholesome food. She opened her first cafe in 2013 to rave reviews, serving simple foods made with quality ingredients. With her initial success, Elkhereiji decided to open her first restaurant, The Social Kitchen. She wanted to replicate her initial success on a larger scale and give herself the space to test her creativity and pursue her passion. A serial entrepreneur, Elkhereiji is engaged in several other projects including The Social Kollective, an online lifestyle store where she curate’s products that she believes in and uses herself. For Elkhereiji, commercial success is secondary, her work and pursuits are guided by her principals. She regards her role as a mother and role model as very important and strives to lead a path that her daughters can follow and be proud of.