JEDDAH: Following on the heels of “Kaala” — the first Hindi film to be successfully screened in the Kingdom — Majid Al-Futtaim on Thursday held the first screening of an Egyptian film in Saudi Arabia with the action comedy hit, “El Badla.” Clocking a screen time of 100 minutes and directed by Tamer Hosny, the film’s plot revolves around a college student — played by Hosny himself — who attends a costume party dressed as a police officer. Hosny soon finds himself in a tricky situation after his plan backfires and he becomes the subject of a criminal investigation for false impersonation. Cameron Mitchell, CEO of Majid Al-Futtaim Cinemas, said that Egypt’s rich history of producing quality entertainment has led to a high demand for Egyptian films, not only in Saudi Arabia but across the region as well. “We are proud to be the first operator that brings Egyptian content to the Kingdom of Saudi Arabia, and we will continue to offer a range of movies that appeal to a variety of cultures that we cater to,” Mitchell said. The Kingdom lifted a decades-long ban on screening films by opening its first cinema on April 18.