JEDDAH: Princess Haifa Al-Faisal, founder and chairwoman of the Zahra Breast Cancer Association, stressed the importance of raising awareness and preventative knowledge to reduce breast cancer risks. Princess Haifa was speaking during the opening ceremony of the first international conference on “Advances in Breast Cancer Research: Towards Precision Therapy,” organized by King Faisal Specialist Hospital and Research Center (KFSHRC) in Riyadh. The chief executive officer of the King Faisal Specialist Hospital and Research Center, Dr. Majid Al-Fayadh, said that the hospital treats more than 500 new breast cancer cases every year.