Bandar Reda has been the secretary-general and executive chairman of the Arab-British Chamber of Commerce (ABCC) since December 2018.  He has also been the Saudi commercial attache to the UK at the Ministry of Commerce and Investment since August 2017.  He was the Saudi commercial attache to Italy between 2013 and 2017. Reda led the Saudi commercial and trade team in Italy and acted as the main point of contact for the Kingdom in developing a structured commercial diplomacy agenda. For eight years, he worked at the Saudi British Bank (SABB), an associate company of the HSBC Group.  At SABB, he served as senior business banking development manager, relationship manager at the Business Banking Unit, and premier relationship manager. Reda attended the one-year Junior Officer Development Program at SABB, which aims to develop the bank’s future leaders.  He holds a bachelor’s degree in economics and business administration from Rollins College in the US.  The ABCC recently hosted a roundtable meeting on the development of the sports, media and entertainment sectors in all Arab states, particularly Saudi Arabia. At the meeting, Reda stressed the importance of strengthening relations between Arab countries and the UK by exchanging experiences in all fields of trade and the economy. He said the meeting was a major preparatory stage for the organization of an Arab-British conference on the sports, entertainment and hospitality industries as important economic sectors. ABCC is a membership organization that exists to promote trade and investment relations between the UK and the Arab countries.