DUBAI — Dubai"s ruler Sheikh Mohammed Bin Rashid Al Maktoum launched on Monday a new academy to train people to make the best use of digital media. Announcing the launch on his official Twitter account, Sheikh Mohammed, who is also the Vice President and Prime Minister of United Arab Emirates, said: "Today, we launched the New Media Academy to nurture a new generation of digital experts. New Media is a new science, it has its tools and its secrets, and we want our talents to be at the forefront of this. Our goal is to equip youth to lead the rapidly growing social media landscape." "The academy will train media professionals in the public and private sector and develop social media content creators. The new media provides job opportunities and supports the development process," he added. The New Media Academy will provide a broad range of career-oriented educational programs to nurture social media content creators and develop them into innovative resources in digital marketing and social media. The academy aims to improve the youth’s career prospects and enable them to lead as digital citizens in the new economy. The custom-designed curriculum, developed by renowned experts in social media and digital marketing, will be delivered by a handful of internationally acclaimed specialists including Duke University’s Matt Bailey, among the world’s most sought-after internet marketing experts; Juan Pablo Sanchez, Masterclass Educator at top 10 digital programs; and Caleb Gardner, the former US President Barack Obama’s lead digital strategist. Instructors also include representatives of the four new media giants Facebook, Twitter, Google and LinkedIn. The New Media Academy will commence on July 7, 2020 with interactive online masterclasses in digital marketing, social media and content creation open to full-time employees and international students.