JEDDAH — In today’s digital age, companies are striving to improve people’s lives by offering electronic devices characterized by multiple features, efficiency, and ease of use. However, the customer experience doesn’t begin once the purchased device is taken home; it begins with the ease of finding and purchasing the device at a conveniently-located sales center, followed by the transport and installation processes, and finally, the after-sales warranty. Stemming from its commitment to making life better for its customers from around the world, LG Electronics announced the launch of its online store in Saudi Arabia to offer customers the chance to purchase TVs, home appliances, cell phones, electronic products and air conditioners at the click of a button. The decision came after LG realized that customers seeking to own a large home appliance, such as a washing machine, refrigerator or TV, end up visiting multiple LG-authorized distributors in search of the desired product. However, this hassle ends today with the LG online store, which will allow customers to view products remotely and buy from LG directly. In addition, customers needn’t worry about the transport and installation processes as they are part of the services offered by the online store. Based on LG’s commitment to enriching the experience of owning electronic devices, the company pays attention to the smallest details and provides enough information about its devices according to their type when customers click on the desired product. It also gives previous customers the chance to review products and provides instructional videos on how to use the product. Instruction manuals are available for download to make potential customers more confident about their purchasing choices and ensure their rights. LG cares about its potential customers as much as it does its regular customers. The remote support service is available to provide customers with all the information they need before deciding to purchase. The LG online store also allows customers to track their orders and contact LG after purchases for maintenance services. The company designated two remote centers for customer service, one for home appliances and entertainment systems and another for air conditioners, in order to deliver excellent specialization-based services and ensure that the services are available whenever needed. The LG Online Store is available in English and features all of LG’s offers for online purchases. LG customers can register in the store to stay up to date with all the latest news and updates about LG and its most advanced products in the world. LG is famous for its design of global award-winning electronic devices and products by innovating unique specifications that utilize the latest technologies to help develop the home environment of users through devices capable of learning and understanding the user’s behaviors and priorities. The devices can also communicate with each other to provide the user with a personal, futuristic experience that provides them with a high-quality lifestyle befitting their aspirations and lifestyle. — SG