• New online store marks another milestone for FAB’s loyalty programme: FAB Rewards • FAB customers continue to be rewarded for card spending, everyday banking, and digital interactions Abu Dhabi, United Arab Emirates – 30 May 2022: First Abu Dhabi Bank (FAB), the UAE’s largest bank and one of the world’s largest and safest financial institutions has recently launched a new online marketplace: FAB Rewards Shop – powered by Collinson, which allows customers to earn and redeem FAB Rewards at over 110 premium brands. The launch of the FAB Rewards Shop is another milestone in the FAB Rewards journey as the bank continues to expand its customer reward proposition. FAB’s programme is unique as it maximises every transaction, enabling programme members to, ‘earn faster and on everything’. Typically, traditional banking programmes reward customers for credit card spending however, FAB Rewards allows customers to earn Rewards for taking out a personal loan, registering to FAB mobile and online banking channels, and even on maintaining an average monthly account balance, in addition to debit and credit card spending, and salary transfer, to name a few. Rewards earned across bank wide interactions are credited to the customer’s account and can be instantly redeemed on the FAB Rewards Shop across 1,300+ premium items from 110+ brands across electronics, fashion and lifestyle brands. Moreover, FAB’s customers can also redeem their Rewards for a broad range of benefits, including instant e-vouchers, point-of-sale payments with rewards, airline miles, flight and hotel bookings, cash-back, or to pay utility bills. Robert Kufersin, Head of Loyalty & Partnerships at FAB, said: “FAB seeks to leverage its digital services to deliver value and an enhanced customer journey. We are excited to bring our customers more redemption options relevant to their everyday spending through the launch of the FAB Rewards Shop. Our customers can now enjoy access to a wide range of retail items spanning some of the most exciting and sought-after brands across electronics, fashion, home appliances, and more. To date, FAB’s digital rewards platform has proven popular and we look forward to building on this to ensure we continue offering an unrivalled customer rewards programme in the market.” Since the launch of the FAB Rewards programme, the number of monthly unique redemptions has quadrupled, with over 90% of those redemptions taking place via FAB digital channels. Notably, there has been an increase in cardholder spend, among active redeemers, further demonstrating the value of highly engaged customers. Sanjit Gill, General Manager at Collinson Middle East adds, “In an age where digital citizenry has reached its highest levels in the UAE, loyalty programmes are an effective way of engaging and connecting with your customer. Enhanced loyalty programmes are effective tools to ensure customers’ expectations are met at all levels, which is key to retaining loyalty and for sustainable growth. FAB Rewards has witnessed high levels of engagement, much greater than the previous loyalty schemes. The success of the FAB Rewards programme is built on the foundation of customer centricity, which we strive to augment with the launch of the FAB Rewards Shop.” FAB customers can access the newly launched shop via the FAB Mobile App and website. ENDS About Collinson Collinson is a global leader in the provision of travel experiences including airport lounge access and medical and security assistance and travel medical services. Collinson’s travel experiences include the world’s leading airport lounge and experiences programme, Priority Pass, as well as travel insurance, identity assistance, flight delay, international health and travel risk management solutions. Collinson has over 2,000 employees operating out of 20 locations globally, all working to deliver a broad range of travel experiences that ensure the safety, welfare, and comfort of 55 million people as they travel for business and leisure around the world. Its travel medical and security assistance business unit has more than 55 years’ experience in the delivery of international medical assistance and emergency care, including the handling of pandemics such as Ebola, Zika and the coronavirus. annually, Collinson responds to over 95,000 emergency calls, manages over 40,000 medical cases and conducts over 3,000 aero-medical evacuations across the 170 countries it serves. We work with clients including American Express, Cathay Pacific, CBA, Mastercard, Radisson Hotel Group, UnionPay and Visa. About FAB FAB is the UAE’s largest bank and one of the world’s largest and safest financial institutions. FAB’s vision is to create value for its employees, customers, shareholders, and communities to grow stronger through differentiation, agility, and innovation. Headquartered in Abu Dhabi, the bank’s international network spans five continents, providing global relationships, expertise, and financial strength to support local, regional and international businesses seeking to do business at home and abroad. FAB is a trusted adviser and regional partner to major institutions, emerging companies, and individuals seeking to do business in the UAE, the MENA region, and beyond. As an engine of growth for the region, it helps customers to thrive and grow stronger by managing risk, providing access to capital, and facilitating trade flow across developed and emerging markets. With total assets of over AED 981 Billion (USD 267 Billion) as of March-end 2022, FAB is rated Aa3/AA-/AA- by Moody’s, S&P, and Fitch, respectively – the strongest combined ratings of any bank in the MENA region. The Bank has been ranked by Global Finance as the Safest Bank in the UAE and the Middle East, and the 32nd SafestBank globally. The Banker’s Top 1000 World Banks 2021 rankings, measured by Tier 1 capital, ranked FAB as #1 in the UAE,#3 in the Middle East, and #94 across the globe. FAB is also a regional sustainability leader (MSCI ESG rating of AA, ‘Leader’category), and a constituent of MSCI ESG Leaders and FTSE4Good EM indices.