The campaign was launched from the Ras Mohamed Nature Reserve in South Sinai It aims to support ecotourism, encourage visits to reserves and help people to learn about the local population CAIRO: Egypt has launched a campaign to promote nature reserves, raise environmental awareness and support ecotourism. The Ministry of Environment said the campaign was in cooperation with the Ministry of Tourism and Antiquities and the Ministry of Information, as well as with the participation of the United Nations Development Programme (UNDP) and the Integration of Biodiversity in Egyptian Tourism project funded by the Global Environment Facility. The campaign was launched from the Ras Mohamed Nature Reserve in South Sinai in the presence of Minister of Environment Yasmine Fouad, Minister of Tourism and Antiquities Khaled Al-Anani, and Minister of State for Information Osama Heikal, in addition to 30 ambassadors and representatives from foreign embassies in Egypt. It aims to support ecotourism, encourage visits to reserves and help people to learn about the local population, including their culture and heritage. The ministry said the campaign would implement an integrated awareness and communications plan to support responsible and sustainable environmental tourism, and work toward pumping new investments into this sector in a way that supported the sustainability of natural resources. Fouad said the campaign would run for three years and promote ecotourism through a website and social media accounts, and that there would be a new visitor center in the Ras Mohamed and Fayoum reserves. People from the local community would also be involved through sustainable job opportunities. The minister said that natural reserves were receiving the attention and support of the political leadership, therefore the reserves were developed and managed according to international standards in order to preserve them, maximize economic, social and cultural development and preserve Egypt’s rich biological diversity in a way that supported the environment and national economy by attracting more investment in the ecotourism sector. Heikal said the campaign was an opportunity to clarify the message that tourism did not undermine efforts to develop and preserve the environment, including nature reserves, as an attractive source for tourism. Al-Anani said there was ministry cooperation in many fields to revitalize tourism, which is one of the pillars of the national economy, including the Ministry of Environment’s decision to reduce fees for day trips to reserves in the governorates of South Sinai and the Red Sea, and fees for daily cruises until the end of next March.