RT Arabic launches MENA ad campaign to promote right to news access

  • 11/9/2023
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DUBAI: RT Arabic has launched a region-wide campaign to restart the conversation around its core editorial principle, Question More, and promote the public’s right to news access, the Russian news channel announced on Thursday. RT Arabic’s advertising campaign spans the Middle East and North Africa across digital, radio, and out-of-home platforms. With activations across the UAE, Saudi Arabia, Lebanon, Jordan, Iraq, Egypt, Algeria, Tunisia, Morocco, and Libya, the campaign states, “They try to silence our voice. You seek out the truth. We meet at RT Arabic.” RT Arabic’s editor-in-chief, Maya Manna, said: “Access to news is the right of all. RT’s editorial line is embodied by its motto, Question More. “We don’t dictate to our audience whom to believe. We give you the facts — you make the choice. “This principle is what lies at the heart of the RT Arabic 2023 campaign. We want our audience to know that no matter what, RT Arabic will keep working for you. “Over the years mainstream western voices sought to shut down RT’s access to platforms, and shut us out of conversations, including on social media and TV broadcasting platforms in Arabic. “In doing so, they are not just trying to silence us, they are infringing upon our viewers’ and readers’ right of access to information,” she added. The Russian state-owned channel works to bring breaking news as well as local and global stories around the clock.

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