RIYADH — The region’s largest hypermarket and supermarket chain, LuLu unveiled “Discover America”, its weeklong showcase of high-quality food products from the US, which was inaugurated by John Abizaid, ambassador of the United States of America, in the presence of Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia, government officials, and other LuLu dignitaries in a virtual launch event held here. In Jeddah region, the festival was virtually inaugurated by Ryan M. Gliha, consul general of the United States of America. The promotion will run till Dec. 19, 2020. Speaking on the occasion, Shehim said: “LuLu has been known for being the ultimate shopping destination of multi-ethnic customers in the Kingdom, and this festival is one such proof that our shoppers make American products an essential to their grocery shopping, especially for the festivities in this season. “USA has been one of our key supporting countries for a wide range of products with both fresh and frozen range at the highest quality. We are proud to have the continuous support of the Embassy of the United States of America in organizing this event.” LuLu, which has its own sourcing office in New Jersey, USA, has flown in more than 3,000 products in different categories, such as fruits and vegetables, healthy and organic groceries, dairy range, bakery products, cooking ingredients, and more for this promotion. Apart from the staple collection, new products straight from the land of the Star-Spangled Banner will be newly launched in stores, such as Essentia 9.5 PH purified mineral water, Milkadamia assorted macadamia milk, KLG Gold edible premium cardamon fruitas, Canada Dry flavored ginger ale, and Sauder"s organic free-range eggs. “With the operation of its processing and logistics plant in New Jersey, LuLu brings the best of American food products to consumers in KSA and the GCC. During Discover America 2020, we look forward to enjoying the wide variety of ‘Made in the USA’ products that LuLu brings to market in Saudi Arabia,” said Abizaid. “We are beyond grateful to the hard work of our logistics and food sourcing office in the USA for being upbeat in providing the best quality products at the most competitive prices,” Shehim added. With 196 stores operating worldwide, LuLu has continuously been exerting its greatest efforts to provide and sustain the supply of global products at the best rates. With the excellent combination of high-quality offerings and organized logistics system, LuLu remains to be the favorite shopping destination in Saudi Arabia when it comes to a broader selection of international products. — SG