A dazzling range of more than 4,000 American products, including 24 all-new brands, will be featured in LuLu Hypermarket"s ‘Discover America’ festival, which is set to delight shoppers from Nov. 10 to 16, 2021, across all LuLu stores in Saudi Arabia. The inauguration took place at the Atyaf Mall in Yarmouk, Riyadh, KSA in the presence of the Guest of Honor, Denison Offutt, Deputy Chief of Mission at the US Embassy in Riyadh, and at Jeddah, in the presence of Faris Asad, US Consul General. In Alkhobar, David Edginton, US Consul General Dhahran, and Mark Ford, Regional US Agricultural Attaché, With a bounty of US-made selection and attractive promotional offers on all American foods, chilled products, fresh fruit and vegetables, this is a fantastic showcase for LuLu’s American connection. The popular LuLu kitchens will fill the aisles with specialty Hot Foods fragrant with signature American flavors inspired by classic culinary items. LuLu Hypermarkets Director for Saudi Arabia Shehim Mohammed shared: “The LuLu Group has a very active and large sourcing hub in New Jersey, USA through Y-International USA and this is reflected across our global network of 218 stores in the range of excellent food and non-food products that carry the US innovation and production impression. Discover America is a great way to explore the popularity of products that represents the new tastes which America has introduced to the world." — SG