Lama holds a master"s degree in marketing communications from Middlesex University in Dubai and a bachelor"s degree in translation from King Saud University Prior to joining Sayidaty, Alshethri was the digital content manager at Hia magazine RIYADH: The Saudi Research and Marketing Group (SRMG) has announced the appointment of Lama Ibrahim Alshethri as editor-in-chief of Sayidaty Magazine, effective Monday, Dec. 21. “The decision complements SRMG"s future vision of taking our titles to new levels by empowering young Saudi media leaders capable of meeting the aspiration of the new generation who are today"s biggest media consumers,” SRMG Chief Executive Officer Joumana Al-Rashed said. Lama holds a master"s degree in marketing communications from Middlesex University in Dubai and a bachelor"s degree in translation from King Saud University. Prior to joining Sayidaty, Alshethri was the digital content manager at Hia magazine.