DUBAI: The popular YouTube show “AYA,” which focuses on fashion, beauty, self-improvement, and entrepreneurship, is set to make its TV debut with a new reality series called “Zeros to Heroes” (“Zeros ل Heroes”). For the latest updates, follow us on Instagram @arabnews.lifestyle Dubai-based entertainment company AYA Media has begun production of the fully funded series, which follows four aspiring female influencers from the Middle East as they attempt to carve out a career in the influencer marketing industry. Tala Beseisso from Palestine, Nour Almalky from Iraq, Sarah Issa from Lebanon, and Yasmine Zaid from Morocco, will compete in 12 different challenges every episode, covering topics from mindfulness and fitness to career development. The winner of “AYA” (“As You Are”), produced by Delta Productions, will receive a business start-up kit to launch their fledgling entertainment career. Andrew Maskall, CEO of Middle East Youth Media, the holding company behind AYA Media and “Zeros to Heroes,” said the show’s name represented its dynamic. “We chose four girls who are all starting out in this career path. We deliberately chose four diverse personalities; they are all very strong young women.” The show will be hosted by Iraqi-Belgium singer, songwriter, and vlogger Sandra Sahi – who has more than 870,000 YouTube subscribers and 625,000 Instagram followers – who will be the girls’ mentor. “We chose Sandra because she is very relatable. She is very much on the same level with the contestants, although she is obviously a lot more experienced,” added Maskall. Sahi said: “I’ve been an artist and a social media figure since I was 17 and the industry is still evolving. I’m much more than a mentor to the girls, I’m very much on a journey of self-discovery with them.” Maskall said: “I think influencers are very, very powerful in this region, as indeed they are in the rest of the world. You see these impossibly beautiful women wearing impossibly expensive clothing and living a life which very few people can live – you know, good for them.