RIYADH — Leading retailer LuLu joined hands with Manafith, Saudi Arabia’s financial system solution provider for charitable organizations, to utilize donation aids of beneficiaries for essential shopping as funded by 120 participating foundations. Over 210,000 families will benefit from shopping conveniently using their Manafith cards, which are valid across LuLu stores in the Kingdom. The agreement was signed between Bashar Al Besher, administration director of LuLu Saudi Hypermarkets, and Majed Al Faraj, CEO of Manafith Saudia, in the presence of Shehim Muhammed, director of LuLu Saudi Hypermarkets, LuLu officials and honorable guests. Al Faraj said: “This collaboration has been a proud moment for our organization, as LuLu is well-known for catering to the local community with its high-quality range and strategic retail locations across Saudi Arabia. We are excited to deliver the best service to the beneficiaries through our technical solutions as supported by LuLu’s great efforts on making this happen.” Speaking on the occasion, Mohammed said: “We are honored to partner with Manafith for this charitable initiative of being an avenue for families to buy their daily needs and benefit from the most affordable prices and deals on high-quality products offered in our stores. It is our commitment to make Manafith’s beneficiaries happy and satisfied with our excellent customer service and smooth-flowing transactions at the cash counters.” Apart from being well-known for its wide product range in its 203 stores operating worldwide, LuLu has been a key promoter of social initiatives, sustainability, and environment protection. Over the years, the region’s top retailer has initiated many projects towards these advocacies and will continue to do so in the future. — SG