RIYADH — LuLu, the region’s largest hypermarket chain, well-renowned for its national exhibitions which highlight different countries’ cultures throughout the year, has launched its annual ‘World Food 2021’ across its stores in Saudi Arabia from June 23 to July 6, 2021. A celebration of flavors and culture, the two-week exhibition brings together foodies, families and friends in a gastronomic experience of global cuisines from more than 25 countries, at all major hypermarkets. Customers get massive in-store product offers and an opportunity to win gifts worth half a million Saudi riyals, including 3 Nissan Xtrail cars, SR100,000 worth gift vouchers, 1,000 free trolley loads of goods and other exciting gifts, during the promotion period. The World Food 2021 has many themes from around the world, such as Bake"athon, Pots and Pans, Tea House, Let"s Meat-up, Smart Alternative, Delicatessen fest, Chappathi and Chai, Saudi Fruits Fest, Cafelicious, Biryani Fest, Dates and Nuts, Arabian Nights, Exploring Europe, Flavors of Asia, Thani naadan thattukada, Desi Dhaba, Food on Road and much more targeting different nationalities and communities. Alongside the food themes, a host of different cooking competitions called Super Chef, is being organised online not just for homemakers, but also for men and kids, each exclusively. Administration Manager Bashar Nasser Al Bisher said: “We have been organizing this for more than 11 years now, but this is our biggest celebration yet. This year, we have received extensive support from different embassies, trade promotion councils and various community organizations. Our aim is to offer something unique and a more experiential and engaging shopping experience for our diverse shoppers.” With 210 stores operating worldwide, LuLu has been continuously exerting its greatest efforts to provide and sustain the supply of global products at the best rates. With the excellent combination of high-quality offerings and organized logistics system, LuLu remains to be the favorite shopping destination in Saudi Arabia when it comes to a broader selection of international products. — SG