Well-renowned for highlighting country festivals throughout the year, LuLu, the region’s largest hypermarket chain, introduced its annual British food festival to promote a wide variety of products imported from the UK, which is available at great discounts from May 26 to June 1 across LuLu stores. British Ambassador Neil Crompton visited the festival at LuLu Hypermarket, Atyaf Mall, Riyadh, and was joined by Shehim Muhammed, director, LuLu Saudi Hypermarkets, and other LuLu officials. Aiman Abidi, senior trade advisor visited the festival at LuLu Hypermarket, Hamdaniyah, Jeddah, on behalf of the Consul General. No formal inauguration event was conducted owing to COVID-19 protocols. Shehim said: “We are proud to showcase the rich culture of the UK through traditional flavors and quality produce in stores. Our UK sourcing offices and food processing units have helped us in guaranteeing non-stop supply at the most competitive prices all year round. This is to sustain the supply requirements of our stores across KSA. I would like to thank our trade partners in making this a great success.” LuLu has flown in more than 3,000 products for the food festival, from cheeses to organic and healthy range, fruits and vegetables, dairies, sweet delicacies, and much more, which will highlight an authentic British shopping experience. LuLu offers ready-made English classic delights in the hot food section featuring freshly cooked dishes that are perfect for feastings. Crompton said: “I am delighted to be supporting the LuLu Hypermarket’s British Week. The longstanding relationship between LuLu and The Department for International Trade has opened doors for many British companies to export, list and sell products, not only in the KSA but across the GCC countries and the wider region. We look forward to continuing this successful partnership with LuLu, and hope to see even more British products on the shelves of LuLu outlets everywhere.” LuLu, which has its own food processing plants and sourcing offices in the UK, has exerted massive efforts to introduce many new ranges of products, featuring organic, low-fat, gluten-free and many more diet-based food options in store that are in demand now with health-conscious shoppers. — SG