The new channels will air football competitions in the Kingdom, including the Kings Cup DUBAI: The Saudi Sports Company (SSC) has signed a contract with MBC Group to provide broadcasting services after launching new dedicated satellite channels. The new channels will air football competitions in the Kingdom, including the Kings Cup, Prince Mohammed bin Salman League and Saudi Super Cup for the 2021-22 season. Other games, sports competitions and international sporting events hosted by the Kingdom will also be broadcast. As part of the contract, MBC Group will provide support in launching and operating the new satellite channels under the SSC’s name. It will also be responsible for the digital broadcast of these channels through its streaming platform, Shahid. The announcement of the deal came after the Saudi Professional League and the Saudi Football Federation signed an agreement with the SSC giving the company satellite and digital rights for the Saudi sports competitions for the coming season.