Othman Gazzaz heads the research and media affairs department of the Custodian of the Two Holy Mosques Institute for Hajj and Umrah Research at Umm Al-Qura University in Makkah. Gazzaz holds a bachelor’s degree in media from Umm Al-Qura University. He also received a master’s degree and a Ph.D. in media from the University of Leicester in England. He published a number of scientific journals such as “The extent of pilgrims and Umrah performers’ reliance on the mobile exhibition using hologram technology to obtain information during the performance of the rituals” in the International Journal of Customer Relationship Marketing and Management earlier this year. In 2015, Gazzaz published two articles in the Journal of Public Relations Research Middle East titled “Exposure to digital signage and message recall: Determining the effectiveness of the billboard outside the Prophet’s (PBUH) Mosque at Madinah Al-Munawwarah” and “Pilgrim problems and their communication patterns in the Hajj 1434 (H): A study of the communicative ecology of the pilgrim community from Egypt.” At a conference in Langkawi, Malaysia in 2014, he presented his research “Communicative ecology of sojourners from Pakistan and its implications for public service campaigns.” The academic also tackled sensitive issues in his research “Responding to the Western satellite TV’s image of Islam and Muslims: Theory & research-based policy challenges.” Gazzaz was a member of the Association for Social Awareness and Rehabilitation between February 2016 and 2017, and the Association of Neighborhood Centers in Makkah between February 2016 and 2019.