RIYADH: The Saudi Sports Co. (SSC) has appointed MBC Media Solutions (MMS), the in-house commercial advertising and sales unit of MBC Group, as exclusive advertising representative for its 2021/22 season. This will include the Prince Mohammad bin Salman Pro League, the King Cup, and the Saudi Super Cup. SSC also recently signed a contract with MBC Group to provide broadcasting services after launching new dedicated satellite channels. The contract will cover advertising on the network of new TV and digital channels. In addition, SSC will broadcast regional and international tournaments such as the AFC Asian Cup, the primary association football competition featuring national teams of the Asian Football Confederation (AFC). Rights include the broadcast of the AFC Asian Qualifiers – Road to Qatar, the 2023 AFC Asian Cup to be held in China, and the AFC Champions League. Under the agreement, MMS will provide its expertise in both digital and broadcast marketing and advertising, offering new opportunities and solutions for local and regional businesses. Muhammad bin Abdallah Al-Khuraiji, chairman of the board of directors at MMS, said: “This special agreement with SSC will provide a wealth of opportunities for businesses in the region to reach sports viewers better than ever before. “The marketing and advertising sectors in the Kingdom and the rest of the region are rapidly developing and advancing, and MMS’ offerings are in line with the most innovative broadcast and digital solutions in the market,” he added.