MMS Works gives users more power to manage their marketing campaigns LONDON: MBC Media Solutions (MMS), the commercial arm of MBC Group, announced on Wednesday the launch of a self-serve advertising platform for Shahid. The new service, MMS Works, will enable users to advertise on the streaming platform, giving them more control over their marketing campaigns. “Shahid is the sought-after VOD platform for all Arab viewers, especially during Ramadan. With the increased content library offered since the beginning of 2023, all advertisers can now enjoy this meaningful scale-to-connect solution with their target audiences,” MMS CEO Ahmed Al-Sahhaf said. “MMS Works will expand the advertisement market potential and ease the way for brands to be present on Shahid, the world’s leading Arabic streaming platform.” Through MMS Works, large and small brands can maximize their presence on Shahid AVOD and connect with millions of Arabs from around the world who tune into the video platform. The new service allows brands and advertisers to manage their own marketing campaigns from start to finish. Users can choose ad formats, target audiences, target impressions, upload ads, pay online and extract campaign reports, among other features. In the platform’s launch phase, users will be able to pause ads and program native in-stream ads across both display and video needs. In its second phase, the platform will expand its solutions and enhance the user experience, as well as introduce an Arabic interface. MMS said its new service arrives at a perfect time, as users typically spend three hours per session on Shahid during Ramadan, viewing an average of 10.2 ads. The platform, the region’s leading streaming service, is expected to see a significant increase in traffic during the holy month.