Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in cybersecurity solutions, launched on Monday its Channel Partner Demand Generation Program, WeDiscover with a focus to strengthen its market presence across the Middle East And North Africa (MENA) region. The program is designed to help partners leverage Trend Micro solutions while helping them differentiate their services, build new security expertise, and grow profitable businesses as they meet customers’ needs in a dynamic security market. “At Trend Micro, we aim to be creative in everything we do, and the WeDiscover partner program in the MENA region is one such feat,” said Moataz Bin Ali, VP & Managing Director, Middle East and Africa (MENA) at Trend Micro. “We are devoted to consistently providing a future-proof framework for our partners to leverage Trend Micro solutions, resonating with our continued efforts to secure the digital transformation journey of the region. Our investment and dedication forefronts our commitment to building an accelerated growing hub of innovations, and protecting it through every phase of its evolution,” The evolved demand generation initiative provides a well-designed framework for channel partners to identify unexplored markets, investigate newer revenue streams and accelerate sales. WeDiscover Program Highlights: Robust commitment from Trend Micro – Seamless collaboration among Business Management, Sales, Marketing, and Technical teams with our committed partners. In addition to the flexibility to choose from a range of Trend Micro solution portfolios to effectively generate opportunities. Maximize partner opportunities – WeDiscover program helps partners to identify opportunities and close the deal within a period of 180 days. Empower partner success - Comprehensive marketing tools, co-branded collaterals, and digital marketing support for the partner to assist end-to-end customer journey effectively. Earn Rewards & incentives - Motivate partner’s team members with exciting merchandise via TrendSetter partner incentive program, WeDiscover Tools, Online rewards payouts, enablement programs and Solution Offering Packages. “The Channel Partner Demand Generation Program, WeDiscover will contribute to the success of our partners, and enable them to discover more rewarding ways of thriving,” said Mohamed Mrad,” Channel Director MENA, Trend Micro “Such a collaborative initiative with help our channel partners generate new business whilst strengthening our network in the region.