UAE-based BitOasis has become the region’s largest crypto trading platform, recording over $4 billion in trading volume to date As part of the partnership, BitOasis will launch region-wide crypto education initiatives that will be featured across MBC Group’s portfolio of TV channels and digital platforms DUBAI: MBC Group has signed a strategic partnership with crypto-asset trading platform and virtual asset service provider BitOasis to drive customer awareness and adoption. “We’re witnessing the fast speed at which our region is embracing and adopting the blockchain and Web 3 technologies. Seeing as how cryptocurrencies are essential to this ecosystem, we see this partnership as a natural progression as we usher in this new era,” said Fadel Zahreddine, group director of emerging media at MBC Group. UAE-based BitOasis has become the region’s largest crypto trading platform, recording over $4 billion in trading volume to date. As part of the partnership, BitOasis will launch region-wide crypto education initiatives that will be featured across MBC Group’s portfolio of TV channels and digital platforms. The MENAT region’s cryptocurrency market grew by 1500 percent between July 2020 and June 2021, according to The Chainalysis 2021 Geography of Cryptocurrency Report. “In countries like the UAE and Saudi Arabia, crypto assets are steadily going mainstream due to early adoption by tech-savvy Millennial and Gen Z retail investors, but a massive majority across the region still do not have a good understanding of this emerging asset class,” explained Ola Doudin, CEO and co-founder of BitOasis. For example, 18 percent of Saudi residents are currently trading in crypto while 21 percent in the UAE intend to invest in it in the next year, according to a YouGov survey. Doudin said that the company has an “obligation” to address the gap by ramping up efforts “to ensure consumers are aware and educated about investing in crypto across our region whilst offering the simplest and most accessible way to invest.” “Our goal is to bridge the crypto knowledge gap, and our partnership with MBC will help us realize this goal,” said Srinu Chowhan, vice president of marketing and growth at BitOasis. He added: “BitOasis’s crypto awareness initiatives will help demystify blockchain and crypto assets, and MBC’s media platforms will play a key role in ensuring this educational content reaches across the region.”