Abdullah Ahmed Eid Al-Harbi has been president of the Saudi Arabia Boxing Federation since May 2021, overseeing the sports ecosystem within the Kingdom, over and above the position of marketing director at NEOM since April 2021. Prior to that, he served as senior director, business sector head and head of communications and public relations at Emaar, the Economic City between June 2019 and April 2021. He led the growth of the nonmanufacturing sector in the King Abdullah Economic City, developing and directing the ecology of the business sector within the city, which included KAEC ventures the Startup Hub, the Technical Vocational Program, Special Economic Zones and other business sector development projects. He was the commercial marketing officer at the National Transformation Program between July 2018 and June 2019, where he built and delivered the Vision Realization Program’s marketing plan. He served as the senior director of strategy, project management and communications at the Job Creation Commission between July 2017 and July 2018. Between August 2016 and July 2017, he was the director of human capital development and city marketing at Emaar, the Economic City. During his tenure, he was responsible for leading learning facilities in the KAEC, which included The World Academy K-12 School and the Prince Mohammed bin Salman College for Business and Entrepreneurship. He held the position of general manager at Waad Academy, the largest school in the Middles East and the first fully tablet-based school in Saudi Arabia.