Ahmed Al-Bishri is the chief operations officer at the Saudi Esports Federation, which is the regulating body in charge of nurturing elite gaming athletes and developing the gaming community and industry in Saudi Arabia. Al-Bishri has worked with the federation on a project basis since 2017 before taking over his current role in 2020. He oversees the federation’s governance and tournament operations, seeking to drive the institution to greater heights. It is his goal to make SEF the global center of Esports. After graduating in 2007 with a bachelor’s degree in mechanical engineering from Applied Science University, he began working at FNSS Defense Systems as a quality engineer. He also served as deputy managing editor at Elaph Newspaper at the same time. In 2009, Al-Bishri joined the MBC group as an operations manager. He directed a core team developing new TV show concepts, overseeing script writing, character design and rights management while ensuring financial success. From 2013 to 2015, he founded two companies and became CEO of a third. He founded Kenda Media, a television production and distribution company, in 2013. It produces and sells TV shows and digital apps. Al-Bishri was appointed CEO of PHI in 2014, a marketing and communications agency based in Riyadh while working at Kenda Media. He focused on developing employee engagement and a high-performing management team during his stint. In 2015, he became Union Entertainment Co.’s CEO, advising the board about the market and developing the company’s future road map.