A new land development north of Riyadh is underway, and it spans 1.9 million square meters. The project, which is located in Al-Qadisiyah, will be done through a partnership between Saudi investment firm SEDCO Holding and Hamad M. AlMousa Real Estate Co. It is part of SEDCO’s real estate strategy, particularly focusing on making Riyadh a key business, commercial, and residential hub, the company said in a statement. “Our ambitions are aligned with that of the Kingdom’s Vision 2030 in the real estate sector to create long term value, increase supply of quality real estate developments and to achieve economic diversification,” Sheikh Hamad bin Mohammed Al-Mousa, chairman of SEDCO board said. The land development project, which will be done in phases, will sit close to King Khalid International Airport, and will be connected to main roads and key transportation networks. The Kingdom is ramping up efforts to boost its real estate profile, especially as Riyadh is expecting to see a population increase to up to 20 million by 2030. The Saudi capital currently has 7.5 million residents.