RIYADH — Italian Embassy Deputy Head of Mission Valerio De Parolis inaugurated the “Let’s Eatalian” food promotion at the LuLu Hypermarket in Atyaf Mall, Yarmouk, Riyadh. The inauguration was held in the presence of LuLu Hypermarkets Saudi Arabia Director Shehim Mohammed and LuLu officials, Italian Trade Commissioner Enrico Barbieri, Senior Embassy officials, and LuLu Hypermarket management. It is supported by the Italian Embassy and the Italian Trade Agency (ITA). The event will run from Dec. 8-22,2021. "We are particularly happy to showcase a wide range of top-quality Italian food products through LuLu Hypermarket’s ‘Let’s Eatalian’ promotion to discerning culinary shoppers in Saudi Arabia,” said Italian Deputy Head of Mission De Parolis. "We thank the LuLu group for opening up this window into what Italy has best to offer: the tradition of high-quality food, the diversity of each region’s specialties, all of which are central to our identity and culture." Replete with the goodness and gourmet taste of Italian food and health benefits of a Mediterranean diet, the ‘Let’s Eatalian’ promotion puts top-quality food and ingredients in the spotlight. Excellent cheeses, Italian chocolate, fruit jams, sugar-topped puff pastry from well-known brands and Italian apples at special prices. Italian kitchen staples such as balsamic vinegar, olive oil, organic pasta and even new novelty treats such as a range of vegetable-based burgers and condiments as well as ready-to-go pesto pasta sauce will be in the spotlight. There will also be specialty items, such as high-quality sea-salt, organic pasta, infused extra-virgin olive oil and other essentials. “Globally, Italian cuisine enjoys enormous popularity with great brands and some new ones, this is the time to fill your trolley with all things Italian!,” said Mohammed. — SG