It was a proud moment of recognition for Lulu Hypermarket in Saudi Arabia when the Deputy Minister of Culture Hamed Bin Mohammed Fayez presented a Memento of Recognition on behalf of Minister of Culture Prince Badr Bin Abdullah Bin Farhan to Shehim Mohammed, director of Saudi Arabia LuLu Hypermarket, for the LuLu Group’s innovative and contemporary support of Arabic calligraphy. The ceremony took place on Dec. 22 at the National Museum in Riyadh, in the presence of many VIPs, government officials and cultural figures of the Kingdom. It was the culmination of the Ministry of Culture’s unique efforts to preserve, promote and celebrate the history and aesthetics of Arabic calligraphy in the Year of Arabic Calligraphy 2021. As the only retail operator to participate in the campaign, the 24 stores in LuLu Hypermarket, Saudi Arabia successfully reimagined the flowing lines and rich historic imagery of Arabic calligraphy and aesthetics in specially designed artwork on all point of sale in materials such as LuLu Shopping bags, reusable bags and delivery boxes. “We are honored and proud of our meaningful participation in the Ministry of Culture’s unique efforts to preserve, promote and celebrate the history and aesthetics of Arabic calligraphy in the Year of Arabic Calligraphy 2021,” said Mohammed, “We believe that our efforts helped to reimagine the modern context and contemporary relevance of the timeless beauty of Arabic calligraphy in an everyday frame.” LuLu’s initiative to support the Ministry was part of the Group’s commitment to promote local culture and community initiatives. — SG