DUBAI: Bahraini label Noon by Noor is returning to London Fashion Week (LFW) to present its upcoming fall 2022 collection on Feb. 19. The contemporary womenswear label, founded by cousins Shaikha Noor Al-Khalifa and Shaikha Haya Al-Khalifa in 2008, will showcase its offerings during an invite-only physical show that will kick off at 9:00 a.m. This will be the second time that the Bahraini brand, which typically shows during New York Fashion Week, participates in LFW. Noon by Noor staged a physical presentation for its Spring 2022 collection last September on London’s schedule. Like the last few London Fashion Weeks, the upcoming event will be a physical-digital hybrid. The event will take place from Feb. 18-22.