Hessa Almazroa is the general manager of Novotel Al-Anoud in Riyadh. She has more than 16 years of experience in management and the hospitality sector, starting her career in 2004 as a marketing officer and climbing through the public relations and marketing communications ranks at Alhokair Group. She then went on to manage numerous hotels, including the five-star Movenpick in the Saudi capital, becoming one of the first leading Saudi female general managers in the Kingdom. In 2015, she was appointed deputy general manager of Novotel Suites Olaya, and two years later became the hotel manager helping it to achieve a customer satisfaction rating of 90 percent and score of nine on booking.com. She joined the Movenpick in February 2020. During her time with Alhokair Group, Almazroa dedicated many years to contributing and leading the group’s entertainment sector through creating brand strategies and increasing brand impact and awareness. She also managed the company’s initial public offering and oversaw campaigns, roadshows, and overall media coverage, while handling partnership agreements with businesses including the Saudi Telecom Co., Mobily, Riyad Bank, the Saudi British Bank, and the Saudi Investment Bank. In 2006, she founded the Alhokair Group corporate social responsibility program, Ataa, which developed the framework for future operations. Almazroa joined the Riyadh Chamber of Commerce’s tourism committee in 2018 and sat as an executive tourism committee member for the Council of Saudi Chambers between 2018 and 2020. She gained an English diploma from Al-Faisal International Academy in Riyadh in 2003, and while still working, completed the Accor Academy’s international hotel management training program in Paris.