RIYADH: Riyadh-based National Housing Co., or NHC, plans to shift the real estate culture from real estate speculation to real estate development. Addressing the Real Estate Future Forum on Wednesday in Riyadh, NHC CEO Mohammad Albuty said the company has already started this transformation journey in collaboration with several developers. Founded in 2016, NHC is a pioneer in the development of urban societies in Saudi Arabia. It aims to improve the quality of life while enabling growth in the housing and real estate sector in the Kingdom.